Objective

The Business Intelligence Executive is responsible for drive revenue growth by delivering data-driven insights that optimize sales performance and activate inactive customers, transforming dormant accounts into active, high-potential contributors for EssilorLuxottica.

Main Duties & Responsibility

Data Strategy & Governance

• Establish and maintain robust data models, dashboards, and KPIs that align with sales and marketing objectives and share to Sales Representative. Ensure data quality, integrity, and timely availability for decision-making.

Sales Analytics & Performance Management

• Develop and monitor sales performance dashboards (pipeline, win rate, average order value, revenue by channel/region). Identify trends, opportunities, and risks across products, regions, and customer segments.

Customer Activation & Segmentation

• Analyze customer lifecycle data to identify inactive segments with activation potential.

• Create actionable activation plans (targeted campaigns, offers, and timing) guided by insights.

Campaign Measurement & Optimization

• Design measurement frameworks for sales campaigns and promotions. Assess ROI, uplift, and incremental contributions of actions aimed at reactivating dormant customers.

Pricing & Margin Analytics

• Monitor pricing competitiveness, discounting patterns, and margin impact across channels.

• Recommend pricing or promotional strategies to maximize sales while protecting profitability.

Forecasting & Scenario Planning

• Produce short- and mid-term sales forecasts with confidence intervals.Run scenario analyses to support leadership in making data-backed bets.

Stakeholder Collaboration

• Partner with Sales, Marketing, Finance, and CRM teams to translate data insights into executable plans. Create clear storytelling through reports and presentations for senior leadership.

Compliance & Security

• Ensure compliance with data privacy regulations and internal policies. Safeguard sensitive customer information in all analytics activities.